Obrad Sikimić

11000 Beograd, Njegoševa 72
Tel: +381 11 3442 456
Fax: +381 11 3081 611


Year of birth: 1961

President of Diners Club International Belgrade, which operates in Serbia, Montenegro and Macedonia. He assumed his current responsibilities in 1996, following a long career in various positions at Diners Club International (DCI), which he joined in 1983.
After lifting of international sanctions in 1996, owing to good references and 14 years of experience in the card industry, he managed to return Yugoslavia into the international DCI chain in a record-short period.
The greatest acknowledgement for his experience in the card industry is the award he received in 2001 on behalf of Diners Club Belgrade for the most successful franchise among 186 countries where DCI operates. For his contribution to the local economy and for increasing business standards in management and entrepreneurship he received the prestigious The European of the Year Award in 2012.
At his initiative, a Payment Card Industry Development Group was founded within the Banking Division of the Serbian Chamber of Commerce, where he is the President. He is also President of the Serbian Association for Franchising.
Married, father of three.